E-commerce has become the most profitable source of incomes. Want proof? Just consider the fact that Jeff Bezos, founder of Amazon.com, is the richest man on the planet.
Now, e-commerce mainly deals with the online ordering which leads to the arrival of products packed in the boxes at our doorsteps. This is where brand owners and marketers tend to get lazy. They think that they have done enough through online marketing campaigns to convince their customers to buy from them. A very few people actually work on customer retention which is only possible with the help of customer engagement.
In this scenario, it is worth mentioning here that most of the retailers have adopted e-commerce just to declare it an additional service they can provide to their customers.And this is the reason that they are shipping 2019 products in the boxes which seem to belong to 1999.
It is also worth discussing that getting the packages flashier enhances the risk of those packages to be stolen right from the doorstep. That tends to happen when you give away the product information through printing on the outside of the box. However, it really doesn’t mean that you cannot make the exteriors of the boxes a bit attractive for the customers. You have to keep in mind that your first time shoppers are yet to get the first impression as long as they are waiting for the product to be delivered. And if this first impression is a good one, they are going to be your repeat customers.
Good thing is that many of the e-commerce businesses are realizing the importance of e-commerce packaging. E-commerce packaging has become a term which tells about the level of attractiveness at a package needs to have in order to please the customer.
This way, the e-commerce businesses are realizing the real benefits of branding beyond the webpages. They are now working on making their packages attractive to the customers who receive them. E-commerce packaging gives the idea of a firm handshake with the customers. This handshake is what they get when they hold the package in their hands.
In this scenario, we cannot ignore the role of printing. New technology has made it possible for the manufacturers and packagers to use printing methods which are not only cost effective but they ensure the added attractiveness of the boxes that are to be received by the customers.