Not very long ago, companies had been focusing on improving their products, brand image and customer experience in order to improve sales. However, the growing awareness about the impact of packaging waste on environment has pushed the companies to pay attention to this factor as well. It’s a good trend because the companies now have to pay attention to the reduction of packaging waste because it has become a marketing aspect.
In this scenario, it is worth talking about the sustainable packaging. Many of the companies are working to incorporate sustainable packaging solutions for their products. A few trends of sustainable packaging are worth mentioning in this regard.
Clear labeling
You have to make the packaging disposal instructions clear on the product. This label should tell the customers if you are claiming for any sustainable materials in the packaging. This better transparency can help your customers know about the right way of recycling or discarding the packaging after the product is used up.
Lightweight packaging
The concept of lightweight packaging has become quite popular. There are a number of benefits the lightweight packaging can provide; for instance, you will not need a lot of materials in order to produce the packages, the environmental impact from transportation of the packaging is reduced, and there is not going to be lots of waste materials being sent to the landfill.
Use of recyclable materials
If you want to make sure that the earth suffers from the least amount of impact of the packaging waste, you will have to pay attention to the use of recyclable materials in the manufacturing of product packaging. The materials you can consider using in this regard may include paper, shipping boxes and recyclable plastic. Before beginning with the production process, you will need to discuss the material options with your packaging manufacturer.
Edible packaging
Manufacturing of edible packaging is an entirely new and quite revolutionary concept. This concept focuses on eliminating the packaging waste entirely. The matter of fact is that many of the companies are working on this concept to create the product packaging.
Slimmer packages
It is not uncommon for the companies to use huge shipping boxes or packages for the smaller, sometimes tiny, products. The major disadvantage of this approach is that it leads to the creation of extra material which is definitely of no use. The easy way to deal with this issue is to use smaller packages for smaller products. You can go for the custom packaging in this regard.