Having choices allows for variety, and variety, of course, is the spice of life. It makes everything fun, freeing, and of course interesting. Choices also can make things difficult, however, and when you’re looking to create custom orders with protective packaging that you need, one of the biggest choices is deciding, of course, the tape to use. Here, we’ll talk about the two different types of packaging tape, whether regular or custom and which is the better option for those who do a lot of packaging.
What is Packaging Tape
Packaging tape, or packing tape, is the tape that you use on any box, or any goods, in order to help properly close and seal these. Unlike regular tape, or electrical tape, this stuff is very strong, will hold everything together despite jostles and bumps in transit, and in general makes sure that you get the product from point A, to point B. if you’re selling any goods, or if you’re someone who does a lot of shipping, then you need to supply yourself with packaging tape, or packing tape.
However, there are options. In this day and age, you have the custom packing tape or regular packing tape. You might wonder which is better for your business. Now that we’ve discussed what this is, let’s dive into whether one or the other is better, and what to consider with each of these.
Custom Vs. Regular Packaging Tape
With custom tape, you’re literally getting tape that nobody else has, and it’s a way to secure shipments while also promoting your business. With custom packaging tape, you can put your logos, designs, or whatever, and it’s pretty cool. It is good for your brand’s reputation, and also will help with properly securing some of the different items that you have in order to prevent them from getting tampered or unsealed.
However, custom packaging tape does come with the downside. The downside o, you’re going to have to spend a little more money. You’ll need to get it from a specific company as well, and personally, if you’re someone who doesn’t like to spend that extra money, or doesn’t have a need for it, you can get just as much out of regular packaging tape as you could for the custom tape as well.
Now, in contrast, you have the regular packing tape, which is, of course, the packing tape you get from the hardware store or office supply company or even from Walmart, wherever you feel it is right for you. This is a utilitarian product, so you can use this and nothing else to secure the shipments in order to protect them. The costs are far less and more reasonable, and you can restock on packaging ape without having you wait for a time on this, and if someone on the custom printing end drops the ball somehow, you won’t have disgruntled customers. It’s nice because it requires less handholding and responsibilities from your end.
But, if you’re someone who has a brand, that can benefit from this type of packaging, I don’t’ really see the point in just using regularly. If your’e using branded boxes already, then packaging ape may not be ideal, but if you’re not, this is a good way to make your products and packaging stand out in its own way, and it’s a little bit cheaper than of course, custom packagings.
Now that you know about this, however, let’s take a moment to explore how you can get the most out of this, and some of the situations where custom packaging tape may work.
Not Enough Budget
If your’e someone that is just starting out, that doesn’t have the clientele to justify that excessive packaging tape, then, by all means, get the regular. Sometimes in order to do the job and do it right, this is fine. If you’re someone who is still starting out,m and doesn’t feel like you need to label in great detail what your product is, or if you have other ways to show off your brand name, you can still use regular tape.
Trust me, people will still like this, and people will support it as long as you d the other things that are right to properly package your items.
Now, as you grow, you might get a lot of benefits out o changing your packaging, and if you have enough budget, that’s where packaging tape might benefit you.
Having Enough Budget
So you’ve grown the company, and you feel like you have just enough budget to do this. You should start trying this. Now, that doesn’t mean you have to stay with it forever, but if you’re using kraft corrugated boxes, this is a great thing to implement into your boxes.
Now as a heads up, it does take a few things. You need a logo, artwork, or branding colors, and you need to place the order in. it also will take a little less time than other options, such as going to Walmart and getting some more. But, if you’re looking to add brand recognition to the products at hand, this is something that will protect and secure the shipments at hand and helps you get the most from it.
Having Plenty of Budget
So you’ve built that name for yourself, and you have a ton of budget in order to have this type of product. Should you get custom packing tape? That’s up to you. You should plan out your custom packaging.
What’s the best place to throw a brand logo or even some of the colors and graphics that are there. If you have boxes that are fully printed already, then just stick with the regular packing tape. That way, your products don’t’ look too busy.
If you have custom color options, and you feel like it might work, then get the custom paper tape in order to bring out the entire packaging that’s there.
You should always try to explore and shop some of the packaging options that are there, and you should understand that you’ll never know when the inspiration will strike, so always be willing to experiment and play around with the packaging designers as you’re looking into this.
Now, you should always use your discretion on this. Figure out which packaging material will serve you the best.
If it comes down to I, look at which one will help you get the most out of it. For some people that already have the busy boxes, then you might be better off just using regular packaging tape. If you’re just using colored boxes, then the logo might be your better option. But, if you’re someone who is using regular old boxes, who could benefit from this, then you might want to consider custom printed tape. But of course, both of these have their pros and cons, so understand that.
When looking to better your packaging options, you can look at the tape. It’s a little less expansive than boxes since it requires a little fewer materials, but it also does require you to look for options. However, both are great for building a business and are worth checking out as you feel necessary.