Food packaging has the intent of protecting the product, but the design is also used to help attract customers. The packaging will sell your brand, so you should have a stronger brand identity than others, and make sure that it’s communicated in the packaging, and done clearly. You can do this in a way that’s concise, and able to be read, and you can target your audience. If your package is your brand ambassador, it’s one of the best success factors in pitching the retail buyer.
First and foremost, use the idea of brand identity to your advantage. When you’re selling something, the packaging is the first point of contact with the brand, so make sure that you always make it clear about what it is, and who you are as a company. When you develop it in this way, it helps to claim the brand identity too. You need to ask yourself what your product is, and what your target consumer is supposed to be, along with the philosophy of the company. The answers to this will ensure that the food packaging is consistent with the guide and identity, and lets you figure out the packaging color, shape, size, and the materials.
All new product launches will require that your packaging communicates with the brand message, since this is a part of the name, design, and the logo too.
You also need to consider form and function. Food packaging designers often need to balance out shelf appear, with the functional aspect of the safety and protection. On the functional end, you need to understand that when the product is shipped to the other end, it’ll arrive in the same condition as t was when it was originally shipped out. This is super important, since oftentimes, it’ll deduct out of your own profits if it arrives damaged in some ways.
Food packaging also needs to show the features and benefits that are in the product. Remember, you only have a few seconds to get the attention of a consumer, and you have to compete with a bunch of products too.
You should always make sure you have nutritional label panels, and also any proof of some of the health claims you’re going to make. You should make sure that you look at some of the different factors of your packaging too.
There are a few packaging questions that you should check out too. You should consider materials that allow for maximum product, and what fits the aesthetic and environmental commitments of the brand. From there, you need to look at the construction of the packaging, and whether you should get flexible or rigid to support the product in the best way possible. You might need to look at space for messaging, and what’s standing up best.
You should also consider secondary packaging, and whether the shape and the size will prevent you from shipping out the product.
Finally, you should consider the ease of the distribution, and whether that’ll impact your shelf life. Before you begin, you should take all of this, along with the colors, sizes, shapes, and so much more of the product, and have that all neatly designed before anything else. A good way to do this, is of course to look at competitors, and to see what they do.
Packaging is important, and make sure that you have good packaging, for that will help you build a much better, easier result from this, and change the impact of this on the business too.