In this era where becoming interactive will help with brands taking a lead, having the right product packaging is crucial in order to help with the interactive experience of your audience. Personalized product packaging allows for you to establish instant connections with consumers now the consumer attraction game is much higher than the competition really makes it seem, and having attractive packaging has evolved over time. People have gotten smarter and much needier than before. Thus, it’s important for brands to make sure that they get a little bit personal with the packaging solutions.
Coca cola for example, personalized the packaging with their quirky campaigns that offer you a chance to share a coke with others, and it encourage people to do so with the names on there. This was super popular amongst people, and it helped not only connect people, but also helped bring brand popularity to new heights. The successor the campaign also proves that people love personalization, and are ready for brands to accept them much faster than before.
Personalization in packaging trends mustn’t be missed by brands which are emerging, and you can get closer to the consumer with this too, building trust as well in the process.
Many marketers will do this with simple steps, such as “thank you” cards, and on the order of a product from the brand, they’ll send you a thank you card with your name on it. The names aren’t the only way companies can get emotionally attached or engaged with their consumers though, and here, we’ll discuss a more personalized way to help you build connections with consumers too.
First, consider bringing out the individuality, and this is something that you should consider, allowing for you to connect with the consumers. For example, the other companies that offer little notes to people has bene super popular, and gained a ton of traction.
Another way to really kick butt with personalized messages, is make sure that you’re targeting the right customers and make sure that you’re hitting the right geographical areas, interests, and demographics that let you penetrate much deeper into the mind of a consumer. Personalizing product labels let you do a lot of research, strategizing, and understanding of the behavior of the consumer. Today, packaging isn’t limited to the forward-thinking that big brands with money to experiment will use.
There are also technologies that have helped with building this, such as digital printing, which will help improve and provide a substantial growth to the product packaging without killing your budget.
Finally, let’s discuss consumer creativity. There are some brands that will get personal, and they’ll experiment with consumer interest as well. You can literally have some ways for consumers to look at how they can personalize items that you sell. For example, floral delivery has given people a chance to drag and drop the items that they want in their bouquets. When people start to do this, the involvement is much higher, and it offers far more engagement too.
At the end of the day, you should figure out how you can
sell these items to get the attention of customers, and understanding your
consumer is the first step to do this. You should always scrutinize the
popularity of personalization, and look to find ways for you to personalize for
your audience you’re looking to tap into.