In a new win-win strategy that involves partnerships up the line, the world’s largest retailer online is now collaborating with the industry in order to optimize packaging for ecommerce and design.
They’re now dealing with a new business model, and the Amazon Packaging Certification guidelines now discuss how teamwork will solve the packaging challenges that go into ecommerce marketing.
This conference will be held by the senior manager and of course the director of worldwide packaging for this. They will present the future of ecommerce, along with the successes with their frustration-free packaging that caters to the right size, and of course tips for optimized shipments as well.
This conference will of course hear from others, and there will be comments on how other ecommerce trends including unboxing videos will highlight the customer’s experience.
So how important is packaging sustainability for amazon? Well, it actually is their primary priority. Many people give feedback on their packaging, but remember like with everything, there is always room to improve. Many are working harder with more initiatives to help reduce waste for customers. There is now frustration-free packaging that helped eliminate man corrugated boxes, and of course, helped make an impact in the world too.
So what are the challenges? Well their main challenge is getting packaging out there designed for normal retailers, and how to optimize it for online. Packaging that’s on a retail shelf is often smaller, and will romance the aesthetics of design, offer redundant features to help stop theft, and really doesn’t work for the online world. It also can lead to bad packaging for online use.
So how was this resolved? Well, first there was education for the industry on the impact of sustainable packaging that is on the satisfaction of the customers, including those repeat customers and the cost savings associated with it. This conference will help brand owners along with industry influencers to understand how to design the best packaging as well. The packaging that’s designed for online use is good for both customers and retailers, since it offers the right package design in order to minimize money and damages. It also has less material volume too. Plus, it helps the planet, since it’ll lower the rates of transit, and also reduce one’s carbon footprint too.
These design options are what most vendors should be following, since this is the best in-class packaging that offers love to the customer, and serves as a model for brand partners to follow. This is good because it offers sustainable packaging for both amazon and for others too, in order to enhance customer experience and help with online fulfillment. This will educate brands and brand owners, and it will help with product packaging design too.
These are all good things to do, and many who are in the online world will benefit immensely from this, and it will help you really get the most out of your brand packaging too.