Product packaging has transformed into a marketing medium, aside from being a way to protect the products during shipping. Your package doesn’t only have to survive a harsh journey, but it also has to make an impact that is strong enough to turn your first-time customer into a recurring one.
The role of the unboxing experience is significant in this regard. The concept of unboxing has prevailed much in the current times due to a rise in the use of social media. Many people who can propagate their opinions about different products make unboxing videos, in which they dig through different packaging layers to uncover the product. These videos have given packaging companies a decent idea of how to develop product packaging to amaze their customers at every level of the unboxing process.
In this article, we will talk about how you can ensure a decent unboxing experience.
If you believe in the power of word of mouth marketing, you can consider using inserts during the packaging of your products. The most notable outcome of this approach is the loyalty, which those inserts tend to develop in your customers.
Hand-written inserts have more impact than printed ones. The best approach to prepare such inserts is to print a template on a couple of hundreds of cards that you want to use as inserts. You can write a short message on those inserts when packaging the product.
Printed boxes or mailers
Getting printed boxes seems an expensive affair, but you can work on different alternatives to avoid breaking your bank. For instance, you can prepare a custom stamp for packaging boxes and mailers. Using that stamp on those mailers will not be a difficult task. You can ‘print’ a couple of hundred boxes this way in an hour.
You may also creatively use standard stamps to develop patterns that look good. You may also use roller stamps to create consistent and continuous design patterns.
One of the coolest tricks to impress your customers with your packaging is the right use of colors. You may want to skip the printed box and, instead, go for a box with a color that represents your brand. Different varieties of boxes also include a wide range of colors. You can pick one that matches your brand nicely.
Aside from the boxes, you can also get colored insert cards and other materials to improve the unboxing experience further. You can place these items at strategic spots inside the package.
The use of fancy ribbons and luxe papers is tempting, but it might not be a budget-friendly option for many. The smart use of lower-cost materials can also make a similar impact. Materials that you can consider using this regard may include:
- Aluminum foil
- Butcher paper
- Old hiking maps
- Yarn or wool
If you want to get an idea regarding how to use these materials to make the inside of your package more attractive, you may want to explore images on Pinterest.
The food packaging industry has grown drastically over the past few due to the rise in consumer demand. The number of products has also increased on shelves, making it hard for companies to stand out. With the availability of a lot of options, consumers will go for the most suitable one.
Companies that pay attention to strong packaging design and graphics know well about the impact of packaging that products can leave on the minds of consumers. Another significant benefit of food packaging is that it helps prevent the environmental impact from making undesirable changes in the products.
In this article, we will talk about the ways you can make product packaging a success.
People buy food because they need it. Unless you want the design factor of your food packaging to be a significant factor, you will want your customers to get to know your product the moment they see it.
For instance, you can consider juice packaging. Juices come in different types, including healthy juices, sugary juices, and kids’ juices. The packaging varies to let the customers know about the type of juice. If the design is not much differentiating, the customer will be confused.
The customer should understand the brand and product well. For this purpose, you may want to use clear packaging designs. You will have to be particularly careful while redesigning the packaging because that’s where most of the companies have failed by confusing the customers.
If you want your first-time buyers to become recurring customers, you need to make sure that they trust your brand. It significantly involves the integrity of your product. When you need to change the packaging design, assess whether you need to change an image or the entire design. A change in design may result in the packaging becoming more attractive, but you don’t want your customers to develop false expectations about your product. You have to make sure that your product resembles what you show on the outer packaging.
The packaging design of your product should be compatible with your brand. If your brand promotes nature-friendly products, you will not want to go beyond a minimalist approach. Adding bright and vibrant colors will make the overall design feel a bit unauthentic.
On the other hand, you will need to keep an eye on what your competitors do. If your competitors are also selling natural and earthy products, you may want to add a splash of colors to make your products stand out in the competition. You can be a little different among your competition, but you have to make sure that you remain within the context of your brand.
Brands and designers are not the only ones thinking about packaging designs. Retail store owners also consider this factor while placing products on shelves. They generally care for the pattern forming as a result of the placement of different products in a row. You can look at the products most store owners place around your product. Make sure that your product blends in well.