How To Make Your Packaging Stand Out

Product packaging has transformed into a marketing medium, aside from being a way to protect the products during shipping. Your package doesn’t only have to survive a harsh journey, but it also has to make an impact that is strong enough to turn your first-time customer into a recurring one.

The role of the unboxing experience is significant in this regard. The concept of unboxing has prevailed much in the current times due to a rise in the use of social media. Many people who can propagate their opinions about different products make unboxing videos, in which they dig through different packaging layers to uncover the product. These videos have given packaging companies a decent idea of how to develop product packaging to amaze their customers at every level of the unboxing process.

In this article, we will talk about how you can ensure a decent unboxing experience.


If you believe in the power of word of mouth marketing, you can consider using inserts during the packaging of your products. The most notable outcome of this approach is the loyalty, which those inserts tend to develop in your customers.

Hand-written inserts have more impact than printed ones. The best approach to prepare such inserts is to print a template on a couple of hundreds of cards that you want to use as inserts. You can write a short message on those inserts when packaging the product.

Printed boxes or mailers

Getting printed boxes seems an expensive affair, but you can work on different alternatives to avoid breaking your bank. For instance, you can prepare a custom stamp for packaging boxes and mailers. Using that stamp on those mailers will not be a difficult task. You can ‘print’ a couple of hundred boxes this way in an hour.

You may also creatively use standard stamps to develop patterns that look good. You may also use roller stamps to create consistent and continuous design patterns.


One of the coolest tricks to impress your customers with your packaging is the right use of colors. You may want to skip the printed box and, instead, go for a box with a color that represents your brand. Different varieties of boxes also include a wide range of colors. You can pick one that matches your brand nicely.

Aside from the boxes, you can also get colored insert cards and other materials to improve the unboxing experience further. You can place these items at strategic spots inside the package.

Unusual materials

The use of fancy ribbons and luxe papers is tempting, but it might not be a budget-friendly option for many. The smart use of lower-cost materials can also make a similar impact. Materials that you can consider using this regard may include:

  • Wallpaper
  • Aluminum foil
  • Butcher paper
  • Twine
  • Old hiking maps
  • Yarn or wool

If you want to get an idea regarding how to use these materials to make the inside of your package more attractive, you may want to explore images on Pinterest.

Tips For Ideal Food Packaging

The food packaging industry has grown drastically over the past few due to the rise in consumer demand. The number of products has also increased on shelves, making it hard for companies to stand out. With the availability of a lot of options, consumers will go for the most suitable one.

Companies that pay attention to strong packaging design and graphics know well about the impact of packaging that products can leave on the minds of consumers. Another significant benefit of food packaging is that it helps prevent the environmental impact from making undesirable changes in the products.

In this article, we will talk about the ways you can make product packaging a success.


People buy food because they need it. Unless you want the design factor of your food packaging to be a significant factor, you will want your customers to get to know your product the moment they see it.

For instance, you can consider juice packaging. Juices come in different types, including healthy juices, sugary juices, and kids’ juices. The packaging varies to let the customers know about the type of juice. If the design is not much differentiating, the customer will be confused.

Plastic containers

The customer should understand the brand and product well. For this purpose, you may want to use clear packaging designs. You will have to be particularly careful while redesigning the packaging because that’s where most of the companies have failed by confusing the customers.


If you want your first-time buyers to become recurring customers, you need to make sure that they trust your brand. It significantly involves the integrity of your product. When you need to change the packaging design, assess whether you need to change an image or the entire design. A change in design may result in the packaging becoming more attractive, but you don’t want your customers to develop false expectations about your product. You have to make sure that your product resembles what you show on the outer packaging.


The packaging design of your product should be compatible with your brand. If your brand promotes nature-friendly products, you will not want to go beyond a minimalist approach. Adding bright and vibrant colors will make the overall design feel a bit unauthentic.

On the other hand, you will need to keep an eye on what your competitors do. If your competitors are also selling natural and earthy products, you may want to add a splash of colors to make your products stand out in the competition. You can be a little different among your competition, but you have to make sure that you remain within the context of your brand.

Shelf impact

Brands and designers are not the only ones thinking about packaging designs. Retail store owners also consider this factor while placing products on shelves. They generally care for the pattern forming as a result of the placement of different products in a row. You can look at the products most store owners place around your product. Make sure that your product blends in well.

The pros and Cons of these Top Snack Packaging Options

In the world of snack foods, you have different packaging that’s available and used by thousands of companies. But even for seasoned veterans, it’s not clear which is the best in the sea of options. It might feel impossible to understand every option, but here, we’ll go over the best snack food packaging options, and of course whether or not it may work for you. We’ll also talk about the best applications for each of these along with the pros and cons too.

Flexible pouches or standup pouches are a collection of different types of containers that are made out of foils and plastic, and they’re a bagging that’s used in granola, or even juice, such as capri sun.  They are versatile, and can be used for both food and liquids, and that’s one of the benefits of them. They stand up naturally on the shelves too, and they can be sealed up as well when you’re done with it but it isn’t empty.

They are resealable, and can be used for thousands of items and they have a very low carbon footprint. They also have zero wrap rage, which is the emotional feeling that comes from packaging which is difficult to remove or open, and this can be a benefit in many cases.

The downside? Despite the low carbon footprint, they aren’t easy to recycle, and they can take up to a millennium to degrade, and it doesn’t really work for foods that are going to be extreme in temperature. They’re also not viable for luxury packaging.

Then there are paperboard boxes, which of course, are paper boxes. You see this for pasta and grains. They’re very easy to source, and you can put a variety of different graphics on there. They’re also super easy to recycle, and they can be resealable, and again, very easy to pen.

The downside to paperboard is they’re more expensive, and the footprint is much higher.  They also, despite being recyclable, can fill up landfills and contaminate. They also generate methane in there too, which is harmful to the environment. Either way, it’s pretty bad for everyone.

Hard plastic containers are another popular one.  These are great not just to keep the freshness in, but they also can be easily recyclable, sturdy, and are also very easy to open. They re resealable too, so you can use this for a variety of options too.

But there are cons too. They are costly, they have a much higher carbon footprint than the others, and of course, while they are recyclable, they’re oftentimes still in landfills.  They’re also expensive too especially when shipping, so if you work with shipping, you may want something else that’s a little different, and more friendly to you as well.

Ultimately, you should look at all of these options, and of course see for yourself what will work for you. There are a lot of great options out there, and these are just the main ones, but you can decide for yourself which is right for you.

Packaging for the holiday Season

It’s never too late to look into custom packaging for the holiday season, and usually coordinating this does take some time.  Christmas and black Friday come faster than you think, and with black Friday being one of the biggest shopping days for a lot of people, it’s really important to think not just about the gifts that you’re giving, but the packaging that comes with this.

A lot of people wat to do custom packaging, but they should do this before the storm hits, and of course that storm being the sudden influx of products and people buying for the holiday season. If you’re launching a product, or even specific products and promotions for the holidays, you want to do this early on so it gets out the door right away.

You might want to consider changing the packaging, placing labels on existing products or even producing sleeves that’ll slide over your current package in order to create a holiday and artsy look to things, and of course, there are custom packaging services that come from this.

Before the season hits, you can get some printed mockups of packaging too.  These improve brand awareness and sales, and it’s a great way to bring products to attention. Mockups can be done for products before you launch them, and you can send out feedback to the customers to figure out whether or not something is good for them. However, you should do this early on, since the time to start is right away. If you do notice that you’re waiting for this, you’re going to miss out if you’re too late for this.

During the holiday seasons, the times will be longer for the products to go through, and companies want their packaging as soon as can be. A lot of larger retailers will have orders that are coming from china, and cargo ships that are reserved for this, so if you do need something, you should order it early on. Holiday packaging is best ordered a few months in advance, and of course, you can survey your people and find out from there if there is anything that you can do in order to help with this.  you’ll be amazed at the difference that this makes if you start it early on rather than waiting.

It’s really good for a lot of people to have, and for a lot of retailers, this type of product packaging is imperative, and great for you to use. If you’re looking to make a splash with your holiday packaging this year, then look no further. It can change the game, and it can change your life and luckily, there is a lot of great things you can do in order to meet the packaging needs that you desire, and to help you improve on the packaging needs that you have, and those which will inevitably help you really get the most that you can, without any major issues either.

Amazon creates new ecommerce packaging that benefits everyone.

In a new win-win strategy that involves partnerships up the line, the world’s largest retailer online is now collaborating with the industry in order to optimize packaging for ecommerce and design.

They’re now dealing with a new business model, and the Amazon Packaging Certification guidelines now discuss how teamwork will solve the packaging challenges that go into ecommerce marketing.

This conference will be held by the senior manager and of course the director of worldwide packaging for this.  They will present the future of ecommerce, along with the successes with their frustration-free packaging that caters to the right size, and of course tips for optimized shipments as well.

This conference will of course hear from others, and there will be comments on how other ecommerce trends including unboxing videos will highlight the customer’s experience.

So how important is packaging sustainability for amazon? Well, it actually is their primary priority. Many people give feedback on their packaging, but remember like with everything, there is always room to improve. Many are working harder with more initiatives to help reduce waste for customers.  There is now frustration-free packaging that helped eliminate man corrugated boxes, and of course, helped make an impact in the world too.

So what are the challenges? Well their main challenge is getting packaging out there designed for normal retailers, and how to optimize it for online. Packaging that’s on a retail shelf is often smaller, and will romance the aesthetics of design, offer redundant features to help stop theft, and really doesn’t work for the online world. It also can lead to bad packaging for online use.

So how was this resolved? Well, first there was education for the industry on the impact of sustainable packaging that is on the satisfaction of the customers, including those repeat customers and the cost savings associated with it.  This conference will help brand owners along with industry influencers to understand how to design the best packaging as well. The packaging that’s designed for online use is good for both customers and retailers, since it offers the right package design in order to minimize money and damages. It also has less material volume too. Plus, it helps the planet, since it’ll lower the rates of transit, and also reduce one’s carbon footprint too.

These design options are what most vendors should be following, since this is the best in-class packaging that offers love to the customer, and serves as a model for brand partners to follow.  This is good because it offers sustainable packaging for both amazon and for others too, in order to enhance customer experience and help with online fulfillment. This will educate brands and brand owners, and it will help with product packaging design too.

These are all good things to do, and many who are in the online world will benefit immensely from this, and it will help you really get the most out of your brand packaging too.

The Best Strapping Material to Use

Strapping is great for bringing products together, to reinforce the cartons, and of course to secure items to the pallets out there to ship them. They come in many different options, but what’s the best for you. You have three main types: polypropylene, polyester, and of course steel. They’re usually used to secure the pallet loads during both storage and transport, and when used for pallets, it’s often complemented with the security of stretch wrap of course.  This is definitely something to look into, and here, we’ll discuss the best type to use, and the best one for you to use.

First, we have polypropylene strapping, or PP strapping.  This is one that comes in a lot of different strengths, different widths, and of course sizes. It’s embossed to help bring strength and texture to it, and it also will reduce the dust crated during strapping. This can also be manually applied with buckles or even hand tools to fully automated strapping machines. This is also one that stretches a little bit, but then goes back to a lot smaller after that.  This can help retain the tension, and usually the other two won’t recover once the packaging settles too.

Unless otherwise stated, this is sensitive to UV light degradation, and sometimes negatively impacted.  But they are the most economic of the strapping, and it can be used from everything from printed materials to clothing, to foods, and even pharmaceuticals and hay bales too.

Next, we have polyester strapping, which is one that is greener, since they’re created from plastic bottles, so they are recycled bottles, and usually, a lot of times this can impact the color based on the type of bottle you have too.

This has a much higher tensile strength and of course, a decent thermal tolerance too. It also has a much smaller amount of tension decay over time, so it will hold for a lot longer. This is good for those cross-country hauls where it may have to go to different areas.  This does have a very easy way to secure, and it also can be pretty flexible in some cases. If it is a cloth material though, you will not get a stretch out of it, but it will be flexible.  It can be pretty good with helping to absorb the impact during the transport, and it can be a good alternative for that initial tension that’s there, especially when compared to PP strapping.

Finally, we have steel strapping.

This is these days lesser used, but it’s been used in a lot of heavy-duty applications, including those that are shipped by railroads. This is good for those that can’t be held within a container.  You may want to consider it if you’re unable to use either PP or PET strapping.  This is made up of stainless steel currently, and it can be good.  However, it can lose its strength around the edges, so be careful when you choose to use this.

This is best used for heavy duty applications, since it will not expand or contract, so when it’s secured, it will be secured. 

All of these are great options for securing your loads, but be careful when using them, and make sure that you choose the best option for you, and something that will help you get the results you need.

Shrink Vs. Stretch Film

Maybe you’re looking for a type of film, but you’re not sure what you need. A lot of people confuse stretch with shrink film, but they aren’t the same material. Both are made for different kinds of applications and using the wrong application does lead to problems.  Here, we’ll talk about what the difference is.  One of the key things to remember here is that only one of these can be used in heat tunnels, and if you use the other, it’ll cause a fire. But here we’ll explore what they are, and the differences between each.

Shrink film is a polymer based plastic.  When it’s heated, it literally shrinks to the product that’s being packaged. This of course is the one that you can use with a heat gun or even in a heat tunnel. Heat guns are of course like hair dryers that are used for small products.  You can use this with different things, for example ink cartridges.

With heat tunnels, the shrink film is sealed and a product with a sealer is then sent along the conveyor belt, and this does shrink around the products as they move. This is used for various things including pizza boxes, produce, and other types of foods and goods.

Stretch film is a stretchy film used on pallets.  This is very elastic, and they’re used to bound tightly.  You can use this with stretch wrap too in order to fully contain pallets too.

When it’s applied in a manual sense, this is wrapped and stretched around the pallets of boxes and products with a tool called a wrap dispenser.  This is then tucked under the corner of the pallet, so the laborer that walks around can dispense as someone walks around with this.  the film will then stretch tightly by pulling the stretch wrap as it moves around.  This then causes it to be tightly wrapped around before it’s shipped.  That of course, is called load containment.

So what is the difference? Well, at the core, shrink film is used to shrink your products. It’ll shrink around the form of the products that are being packaged.  Stretch film is used to wrap pallets of the pre-packaged goods before it’s shipped out. Shrink film will not stretch, so you can’t use it to stretch.  Stretch film will not shrink either, and you can’t send it through a heat tunnel, or use a heat gun with it.  So, really the best way to determine which one you’re going to use is to look to see what kind of product you’re trying to pack. Do you need something which shrinks over time, or something that’ll stretch around a package in order to tighten it? Do you want something that works for heat sensitive products that will help with trapping the heat in there and holding it there? then you want shrink film. If you need it to stretch around something large, then you should get stretch film.

Hopefully by understanding the two, you’ll know exactly what kind of film to use, and the best one for you.

All About Protective Packaging

Protective packaging is one of the best things to add to your packages. This is material that’s build to buffer and protect the product from destruction and harm that comes from warehousing and shipping. This can be made from practically any material, and the main part of this is usually a secondary form of packaging. But, all of this is crated for one particular job: to make sure the product arrives in perfect condition without any damages incurred to the item itself.

You may use flexible items, shrink packaging, carded packaging such as blister packs, skin packs, or clamshells to help with protecting this, along with air pillows and the like.

Unboxing is a big part of this, since influencers want to show that your product is great. If the packaging comes in a bad state, they’re going to be upset, and that of course reflects on you, so understand that in order to really make a splash on the market, you have to use protective packaging to help with your cause.

It also offers the best product deliverance that you can get, and it will definitely help build traction and excitement in people.

First impressions matter to customers, especially those who do shopping online quite a bit.  This is definitely a way to build and keep happy customers too. Optimizing the packaging to the expectations and demands of customers can also increase the chances of making them lifetime customers, and protective packaging can help in the moment, and be a positive one for the company and brand.

Finally, it’s environmentally friendly.  The idea of biodegradable packaging and going green is something that’s growing. You can get plant-based polymers and other materials that are a focal point for both companies and customers.  You can navigate and help the consumer fanbase, and the packaging applications offer a sustainable, earth-friendly, and other biodegradable or biocompostable options. 

These are good because they show that you care about the environment, and you want to bring in alternatives. However, you should understand that these do come with a price, especially a higher cost, so keep that in mind when you start to look into what types of alternatives that you’re going for, and whether or not they’re right for you.

So what are some of the different types? Well, you can use small little protective packaging that’s similar to what Amazon uses.  You can also look at those that offer a low carbon footprint alternative, and it’s something that definitely shows why it’s being widely used by many companies and the like.  Air pillows are good for those products that are in bigger boxes, and you can also use packing peanuts, but they’ve recently been replaced.  Styrofoam pieces also are in the same boat of this too.  Many packaging lines do use this, but air pillows are now becoming the more affordable option, since they are simple to attain, don’t produce as much waste, and are far easier to clean and store.

If you’re not looking into protective packaging, then you may want to start doing so whenever you get a chance to do so.  There is a lot of benefits to this, and many people really like to use them to protect their packaging, and you can as well get the benefits of this as well, and also improve your own packaging as well.

5 Mistakes that Happen with Shipping Server Equipment

Shipping server equipment is a process.  A lot of mistakes can happen, and this can affect safety, sped, and of course costs.  The damage claims have not only caused issues with the cost of things but also have indirect costs since it can jeopardize the shipments. In order to prevent this, here we’ll talk about the top five mistakes. Some of them do relate to the company at hand, while others relate to a more DIY approach.

First, don’t make the mistake that you hire a different company to handle the equipment. Outsourcing is really not the best thing, since it can put your equipment at risk. This is especially important if the equipment isn’t packed yet.  Would you really trust one of the riskiest processes to a company you’re not even in direct contact with?

Don’t settle for the blanket mover either.  For starters, you’re pro ably lowballing the real cost of it.  That can mean they won’t take care of it and are more liable to damage it. This is very common, so you should make sure that these also have the full value insurance as needed.

With this, please make sure that you don’t’ just use pallets for this. you should use minimally double wall cardboard, if not ideally wooden crates. This is really good to prevent anything from being broken.

Also, never pack with Styrofoam foams.  They don’t provide enough shock and vibration protection that’s needed with server equipment, but they also flake very well, and that can cause serious harm to the equipment, and potentially render it useless.  Make sure that they are using polyethylene foam, since this is a shock absorber, and it protects the equipment from the rigors of the travel from one location to another.

Finally, know the limitations of the original equipment manufacturer packing. This is usually basic, and there are handoffs which happen, since it’s generally cheaper for them to pack about .1% of the items due to damage than it would be to overpack 100% of the shipments in an effort to achieve the near-zero damage rate. In the rough freight world, better protection is necessary. Before shipping out the equipment, you need to get a description of the different packaging methods to be used by the vendor or the staff as well. This is critical when looking at quotes from different venders. Make sure that you’re comparing the type of shipment and not just the prices either.  You should especially be careful if you’re shipping small, fragile equipment via a ground service that has the roughest environment for handling.  Items that are stocked, tossed to belts that sort it, and allow it to fall to various bins can affect the orientation, and it is incredibly important that you prevent this from happening.

Shipping does come with risks, but understanding the risks is very important for the success of the freight equipment.

Back to Basics on Shipping Supplies

I the world of business, efficacy is profitability, so having the correct inventory of shipping supplies impacts this. getting the shipping room up to speed can be daunting and maintaining proper operations within the shipping department isn’t automatic, so packaging suppliers stand ready to advise the staff and support the shipping efforts with the newest products and strategies.

First look at the products that you ship.  You can match the goods with the shipping methods, and that’s the first order of business in shipping. That’s because over and under packaging the products can offer product protection. Corrugated boxes come in a lot of shapes and sizes, some of which are specialized in their functions. Using the correct boxes saves you on transit costs and provides the highest levels of security for your product when you transit it. Using kraft paper and other packaging materials that will fill the voices in the boxes is another thing that you should consider, but you should be careful not to overstuff, and you should try to make inserts that fit specifically for the goods that are shipped.

Mailers for smaller parcels are another alternative to boxes which are corrugated. Depending on the materials that your organization sends out, you might need these envelopes and mailer bags. They come in all sizes, made of different materials, and will accommodate all of the shipping needs too. The bubble mailers are also a big part of this since they offer a familiar pouch for the smaller items too. You can cushion and line these with bubble wrap and other padding. You can also get colored variants to create eye-catching parcels, along with mailers made of thermal materials in order to keep the contents cooled down.

Cardboard boxes are of course reinforced too in order to protect the printed materials and the flat parcels from harm when doing transit and are good as well for keeping contents safe from exposure to moisture.  You can also get some that safeguard against punctures and tears.

These are usually the basic supplies, but if you want to add more to this, you can consult a packaging retailer in order to find the correct bubble wrap that you need, along with the loose fill, and the film products that are suited for this. packaging suppliers will help refine the approach, so you don’t leave the profits on the floor. You can make sure to get the best packaging products that you can for the correct levels of applications too. If you’re looking to really make this work, and if you’re ready to easily create and craft the best experience possible with this, you can do that now through the use of packaging supplies. There are many different options that go into this, a lot that you certainly won’t get enough of, and there is a lot that you can look into and try to improve on for your business, and to improve your company as well.