As a brand manager, your production should be the main focus. Packaging affects many parts of your business and the growth of as well. Revenue growth and cost reduction are actually tied to the way your packages are shipped and handled. With more and more industrial packaging materials and processes adhering to certain standards, you should look at the type of packaging to help with your business. The machinery you use in order to package your products is a process, and everything from the materials, to the shipping and payment to even how the goods look can play a big part in it. Here are different ways to help you with packaging to help reduce costs and help the business grow.
First, go green. Flexible packaging has come a long way from the days of the PVC films, and with new materials available, you can cut, dye, print, and design the packaging that will perform for this, and it actually does better than the corrugated glass packaging, while still being environmentally friendly. The lightweight and durable films can also reduce the freight and shipping costs compared to alternatives. Flexible films also allow you to have a product that makes a much tinier footprint than what others may have. With packaging trends also going towards biodegradable, you should definitely look into this. From an ethical level, your business is making the decision that benefits the environment, and the corporate responsibility.
Next, eradicate all fo the last-minute decisions that you have. These lead to large, clunky, and more expensive designs. You should have a list of the requirements and put them into play at the beginning of the life of the product. This, in turn, will help you with the production. Having a clear plan for the way you’re going to put together items matters.
Next, upgrade, and maintain the machinery. Get some good packaging equipment within your budget, and you’ll be able to keep this up, reducing overhead and product damage since you don’t need to go to a third party for this. This does have a lot of impact, but also creates a much larger ROI.
Also, consider reducing the labels. You should consider printed packaging instead. These stick-on labels were good at first, but here’s the thing, they aren’t as eco-friendly, and printing them takes out an entire step altogether, and it will cost you significantly less, saving you on overhead and reducing production time. It comes in as well with the first point. You should consider color packaging as well, and you should see if you can use a black and white print since it will be cheaper in the long run if you’re using it infrequently.
Reducing your costs with simplistic designs while still drive the impact of your actions forward will help with customer decisions, and it’s a great way to build your packaging as needed. You can pay attention to the materials too, and gather data on this as well.