In this age of e-commerce, packaging has turned into a process of convincing your customers about your brand. There is no doubt about the fact that primary focus of any packaging solution is to ensure the safety of product during the transit. However, this age of commercialization has made things quite challenging for the brands as they have to pay equal amount of attention to the branding factor along with the safety which a product packaging must ensure.
In this scenario, the key thing is to work with a supplier who understands your requirements. Remember, a packaging solution which works great for one company may not be useful for another company at all. This is what your suppliers need to be well aware of.
An ideal packaging solution needs to perform two basic functions, i.e. it needs to protect your product and it needs to serve as an important customer touch-point.
A few things that make your packaging solution ideal are worth mentioning here.
Form, fill, or preformed
You will have to select the right equipment. Form and fill equipment simultaneously forms and fills the bag with the product. This option is suitable for both vertical and horizontal equipment in order to suit a variety of packaging needs.
Preformed equipment, on the other hand, fills a ready container with the product.Valve bags, open mouth bags, boxes and pails are the examples in this regard.
Listen to your product
It doesn’t matter what you think is best. It is your product which determines the right feeding technique is would require to be filled in the bags. If your product has size variations, a belt feeder or vibratory tray is the ideal option you can consider. And if your product is dense and it flows freely like sugar, grains, or corn, gravity feeding is the solution that you can go for.
Be fast or be accurate
When it comes to design packaging options solutions, you can either be fast or accurate. However, it is not something like a comparison between a turtle and a hare. You will need to look at the packaging criteria associated with the packaging of your product. It will make it easy for you to understand maximum speed at which the operations remain accurate.
Don’t forget about your facility
While working on the perfect packaging operation solution, it becomes easier to forget about the facility in which the equipment operates. If your equipment doesn’t fit well in the facility or your employees are finding it hard to maintain their working efficiency, it will be not good for your business in general.