It is an estimate that about 2 billion of people are going to shop online this year. And this number is expected to rise every year. The survey also tells that about 15% of those online shoppers sign up for subscription services. For those who do not know what a subscription service is, it is basically a recurring shipping of goods which are used on monthly basis. Shoppers sign up for these services to avoid the hassle of running to the stores or ordering on monthly for the products, which they are going to need every month.
With the rise of this service, it gets really important for the companies to use separate packaging for the subscription products. This is the reason that companies use subscription boxes. It is worth mentioning here that shipping of subscription products are running certain entire businesses. Some businesses offer a range of subscription products. And there are even startups who have developed their entire business models based on design, launch and fulfilling of subscription products.
In such scenarios, it becomes really important for the companies to work on the subscription packaging. Some tips to create subscription boxes are worth mentioning.
Proper planning
The planning phase involves making a decision about what your packaging needs to do and what it will take to come to life. Budget development is the very first thing to be done. Then you will need to decide about the type of protection your products are going to need. And lastly, you will need to decide about the unboxing experience that you want your customers to have. The unboxing experience is also associated with the type of materials you will need to use in the box.
You are going to need a budget
While making a budget for the subscription boxes falls under the planning phase, this part of the planning needs to be revisited with the changing needs. You are going to need a cash flow to meet your packaging needs. In the meantime, you will have to make sure that you are not going for low quality materials in an attempt to save money. Spend the money where it’s necessary but avoid overspending.
The timetable
Every aspect of your business takes time for its proper completion. For a successful business, you are going to have to have proper research and development; and this is what that shouldn’t be rushed. Remember, it is highly unlikely for you to come with an idea about the perfect subscription box in the first attempt. You might have to go through the design and packaging failures from the perspective of popularity of your packaging in order to reach something that your customers would love.But it shouldn’t mean that your first attempt should be lacking from any aspect. Do your homework well by proper research to get the proper design idea.
Right box
To pick the right box, you are going to have to keep in mind the product requirements. Make sure that the style of the box matches with the product which needs to be packed in the box. You will also have to decide whether the box needs to be of modern or natural look.
Optimize the box size
That’s where it gets really important for you to know your product well. Good think about the custom boxes is that you can get them prepared in just about any size. If you know the exact dimensions of your product, you will be able to get the box of accurate size prepared for the product. The best thing about right size is that it allows you to avoid overuse of the packaging supplies.
Designing and branding of the box
After you have worked on other aspects of the box, you will have to make sure that the box is designed well for the maximum benefit of your brand. You will have to keep into consideration the product, which you are going to pack in the box, as well as your brand. Your brand logo holds great value here. Moreover, you will need to use right coloring for the background.