Every year, packaging has some interesting and unique trends to it. With customer buying habits changing a lot, in the next year, we expect more and more changes. From environmental friendliness to sustainability and smart packaging, we’re excited to see what the future holds. Here, we’ll highlight the top trends to watch for in the next year.
First, we’ve got the environmentally friendly packaging materials. This is sustainable packaging materials, and this has only grown more so in the last year. Many people are interested in having packaging that helps people, and as the millennials and the Z generation continue to expand, this is going to be an even bigger part. Environmental friendliness is something to watch for in the coming year.
Plant based alternatives and recycling is another part of it. Many people are looking to clean up our oceans, and we’re learning that the many problems associated with waste materials are finding their way out to sea, and people want alternatives to plastic, cardboard, and even paper.
Smart packaging is another one. When we talk about augmented reality and smart codes, we’re talking about QR codes, RFID tech, and all of this. Technology has come forth quite a bit, and we hope to see more interactive applications for AR in regards to different packaging, and people are even considering the tracking capabilities of this, along with gamification to continue to change the ways that customers interact with both packaging and the products too.
Unboxing has brought forth this too. Luxury and unique packaging is also a trend we’re beginning o see too, and we’ll likely see more of that very soon. For example, more money is going into this, since people want alternatives to common packaging materials such as cardboard and paper, and we might see new changes not thought possible.
There is also vintage packaging. His is something that’s becoming popular, since people love the retro stuff, and this is something that’s coming forth into packaging too. This is modern designs with vintage colors and aesthetics, typography, colors, messaging, branding, and other dynamics that are reaching out to bring success simply by tugging at the emotions that designs have brought to all customers. The allure of this is of course that vintage packaging has both beauty, quality, respect, and of course fashion that other packaging types have started to leave behind because of sustainability. This is similar to luxury packaging, but it definitely can ave recycled byproducts within it in order to bring forth more sustainability, and dynamics that allow for this to be filled by the customer as well.
Finally, we have minimalism. This is the straightforward, easy to use, very contrasting designs that simply state what’s un the packaging. Minimalism, along with flexible packaging, has grown for these reasons, since it offers a simple, easy-to-use means to really bring forth and better your packaging experience, and there are many people who benefit from this. This is something that is now a big part of not just luxury packaging, but also vintage packaging and sustainability. It kind of all sort of sits there, waiting to be used, willing to help others, and overall making a splash.
These are the top packaging trends that you see with this. There is a lot that you can get out of this, and a lot that you can benefit from this, and you’ll see it when you start to look through the packaging what you can get, and the changes that are made.